by Dave Sturgeon | Jun 9, 2025 | Uncategorized
Radio is the Soundtrack to your Customer’s Daily Journey LISTEN: Dave interviews Tammy Greenburg, SVP Radio Ad Bureau, New York Tammy Greenburg’s article in Radio Matters In an age where digital marketing dominates the conversation, radio advertising may seem like a...
by Dave Sturgeon | May 23, 2025 | Advertising, Marketing, radio-advertising
Imagine tens of thousands of homeowners hearing their favorite Radio Personality endorsing you as the only agent they would trust to sell their home! That endorsement extends beyond radio when you leverage your Radio Influencer’s endorsement in your video...
by Dave Sturgeon | Apr 15, 2025 | Uncategorized
Local business owners are sitting on a powerful (often overlooked) opportunity: Hosting your own weekly radio talk show.Many stations – especially AM talk stations – offer weekend block programming where business owners buy 30- or 60-minute slots and use...
by Dave Sturgeon | Apr 7, 2025 | Advertising, Marketing, radio-advertising
Every April, The Masters reminds us what greatness under pressure looks like. Precision. Strategy. Trust. And while not every Radio Market Manager walks the fairways of Augusta, the same principles apply – especially when revenue’s tight and expectations are...
by Dave Sturgeon | Apr 1, 2025 | Advertising, Marketing, radio-advertising
“Does anybody even listen to the Radio anymore?” Of course you can pull out RAB’s latest research that shows 91% of adults 18 and older listen every month, making it the number one mass-reach audio medium; AM/FM Radio’s reach is greater than that of live and...
