by Dave Sturgeon | Apr 15, 2025 | Uncategorized
Local business owners are sitting on a powerful (often overlooked) opportunity: Hosting your own weekly radio talk show.Many stations – especially AM talk stations – offer weekend block programming where business owners buy 30- or 60-minute slots and use...
by Dave Sturgeon | Apr 7, 2025 | Advertising, Marketing, radio-advertising
Every April, The Masters reminds us what greatness under pressure looks like. Precision. Strategy. Trust. And while not every Radio Market Manager walks the fairways of Augusta, the same principles apply – especially when revenue’s tight and expectations are...
by Dave Sturgeon | Apr 1, 2025 | Advertising, Marketing, radio-advertising
“Does anybody even listen to the Radio anymore?” Of course you can pull out RAB’s latest research that shows 91% of adults 18 and older listen every month, making it the number one mass-reach audio medium; AM/FM Radio’s reach is greater than that of live and...
by Dave Sturgeon | Feb 4, 2025 | Uncategorized
As a small business owner, you’re always looking for affordable, effective ways to reach new customers and grow your revenue. While digital marketing might seem like the obvious choice, there’s an often-overlooked tool that delivers unmatched results: broadcast radio....
by Dave Sturgeon | Jan 6, 2025 | Advertising, Marketing
Partner with RTVA for a Winning Marketing Strategy As a real estate agent, you know the market is crowded with competition. To win more listings and attract qualified buyers, your name must be the first one people think of when they’re ready to act. In 2025, building...
