by Dave Sturgeon | Apr 7, 2025 | Advertising, Marketing, radio-advertising
Every April, The Masters reminds us what greatness under pressure looks like. Precision. Strategy. Trust. And while not every Radio Market Manager walks the fairways of Augusta, the same principles apply – especially when revenue’s tight and expectations are...
by Dave Sturgeon | Apr 1, 2025 | Advertising, Marketing, radio-advertising
“Does anybody even listen to the Radio anymore?” Of course you can pull out RAB’s latest research that shows 91% of adults 18 and older listen every month, making it the number one mass-reach audio medium; AM/FM Radio’s reach is greater than that of live and...
by Dave Sturgeon | Jan 6, 2025 | Advertising, Marketing
Partner with RTVA for a Winning Marketing Strategy As a real estate agent, you know the market is crowded with competition. To win more listings and attract qualified buyers, your name must be the first one people think of when they’re ready to act. In 2025, building...
by Dave Sturgeon | Dec 2, 2024 | Advertising, Marketing, OTT, radio-advertising, TV-Marketing
Stand Out as a Real Estate Team Leader In today’s competitive real estate landscape, attracting top-performing agents to your team requires more than just offering better splits or office perks. Great agents—those who consistently drive results—want to align with...
by Dave Sturgeon | Nov 20, 2024 | Advertising, Marketing, radio-advertising
Why Top Real Estate Agents Are Turning to Radio Endorsements to Dominate Their Markets In today’s fiercely competitive real estate market, standing out as the go-to agent for homeowners can feel like an uphill battle. SEO, pay-per-click ads, and postcards are common...
by Dave Sturgeon | Nov 2, 2024 | Advertising, Marketing, OTT, radio-advertising
When it comes to selling homes, location is everything. And not just for property values or neighborhood appeal—it’s crucial to your marketing strategy. In today’s digital landscape, it’s tempting to rely on pay-per-click and SEO solutions, but these approaches rarely...
