by Dave Sturgeon | Nov 2, 2024 | Advertising, Marketing, OTT, radio-advertising
When it comes to selling homes, location is everything. And not just for property values or neighborhood appeal—it’s crucial to your marketing strategy. In today’s digital landscape, it’s tempting to rely on pay-per-click and SEO solutions, but these approaches rarely...
by Dave Sturgeon | Oct 25, 2024 | Advertising, digital-marketing, Marketing
The Rise of Podcast and Online Audio Advertising Over the Past Decade Over the past decade, podcasting and online audio have emerged as powerful platforms for advertisers, revolutionizing how brands engage with consumers. As podcast and online audio listenership grew...
by Dave Sturgeon | Oct 22, 2024 | Marketing, OTT, TV-Marketing
For years, direct mail postcards have been a trusted strategy for real estate agents to farm specific neighborhoods, and while postcard campaigns still work, there’s now a more effective and affordable way to connect with homeowners who are actively thinking about...
by Dave Sturgeon | Oct 15, 2024 | Advertising, Marketing, OTT, TV-Marketing
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by Dave Sturgeon | Oct 4, 2024 | digital-marketing, Marketing, radio-advertising
Why “No Funds for Marketing” is a Risky Excuse It’s common for businesses to say, “I don’t have the funds for marketing right now.” While this may seem like the only way to cut costs, it can actually do more harm than good. Marketing isn’t just an expense—it’s an...
by Dave Sturgeon | Sep 30, 2024 | Marketing, TV-Marketing
The Power of Combining SMART TV Advertising with Social Mirror for Local Business Growth: A Game-Changer for Underserved Communities In smaller communities where traditional broadcast TV and radio may not fully reach or serve local audiences, advertising can be a...
