by Dave Sturgeon | Dec 2, 2024 | Advertising, Marketing, OTT, radio-advertising, TV-Marketing
Stand Out as a Real Estate Team Leader In today’s competitive real estate landscape, attracting top-performing agents to your team requires more than just offering better splits or office perks. Great agents—those who consistently drive results—want to align with...
by Dave Sturgeon | Nov 26, 2024 | Advertising, radio-advertising
For decades, product placement in movies and TV shows has been a goldmine for brands, seamlessly embedding products into the fabric of entertainment. These placements turn brands into cultural icons, creating unforgettable moments that resonate with audiences for...
by Dave Sturgeon | Nov 20, 2024 | Advertising, Marketing, radio-advertising
Why Top Real Estate Agents Are Turning to Radio Endorsements to Dominate Their Markets In today’s fiercely competitive real estate market, standing out as the go-to agent for homeowners can feel like an uphill battle. SEO, pay-per-click ads, and postcards are common...
by Dave Sturgeon | Nov 2, 2024 | Advertising, Marketing, OTT, radio-advertising
When it comes to selling homes, location is everything. And not just for property values or neighborhood appeal—it’s crucial to your marketing strategy. In today’s digital landscape, it’s tempting to rely on pay-per-click and SEO solutions, but these approaches rarely...
by Dave Sturgeon | Oct 4, 2024 | digital-marketing, Marketing, radio-advertising
Why “No Funds for Marketing” is a Risky Excuse It’s common for businesses to say, “I don’t have the funds for marketing right now.” While this may seem like the only way to cut costs, it can actually do more harm than good. Marketing isn’t just an expense—it’s an...
by admin | Sep 29, 2024 | radio-advertising
Radio is the Soundtrack to your Customer’s Daily Journey LISTEN: Dave interviews Tammy Greenburg, SVP Radio Ad Bureau, New York Tammy Greenburg’s article in Radio Matters In an age where digital marketing dominates the conversation, radio advertising may...
