Founder and President Dave Sturgeon has devoted more than 40 years to the media industry as a radio broadcaster, station manager, and agency owner, entertaining audiences, leading results-oriented teams, and helping advertisers generate tons of new revenue.
At Giant Rock Media we handle it all. From research to negotiation, from copywriting to ad-creation and everything in between, we help growth-minded businesses attain market dominance.
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CONTACT GIANT ROCK MEDIA:
dave@giantrockmedia.com
(760) 766-7653
“I’ve worked with Dave Sturgeon on numerous endorsement campaigns over the past 10 years and each one has generated great results for clients, the station and for me as the on-air talent! Dave’s Local Radio Endorsement package covers everything a station manager or GSM needs to get started maximizing this often-overlooked revenue stream! From client negotiation to polishing copy to coaching your personalities in best endorsement practices, Dave is the real deal, and the pro you need to boost your stations’ revenue. Plus, he’s a great guy and easy to work with! I can’t recommend him highly enough.”
“I’ve had the privilege of collaborating with Dave for the past 8 years, and I can confidently say he’s among the most radio-friendly agency owners I’ve ever worked with. His creativity and deep understanding of how radio can benefit local advertisers sets him apart. Dave’s coaching skills have significantly improved our radio personalities’ live endorsement delivery and their overall approach to endorsing products and services for our local clients. Dave’s extensive experience as an on-air personality, Sales Manager, and Station Manager provides a unique perspective that’s proven invaluable in negotiating and executing successful local radio endorsement campaigns. I highly recommend Dave’s expertise to any station manager looking to optimize their radio endorsement strategies for local clients. His practical guidance will benefit your programming and sales teams, driving success for your station. Working with him has been a privilege, and I look forward to more successful collaborations in the future.”
“One of radio’s biggest differentiators is the ability to be live and local. Dave really understands that by harnessing DJs/talent for endorsement opportunities to increase revenues for the stations and local businesses. At the end of the day, the client’s success is our success. These campaigns are sold as premiums to clients, and Dave really does a great job explaining the benefits and what they can expect based off his years of experience in the business. His knowledge and expertise are top notch. He is very hands on and takes the time to develop relationships. I truly consider Dave as part of my team; he has really helped me grow.”
We’ve enriched hundreds of industry-leading businesses for more than 4 decades by leveraging the influence of respected radio and television personalities, using creative messaging that layer’s humor, empathy, and likeability into the advertiser’s brand. We have long and solid relationships with all the traditional broadcast radio and television operators across the USA and Canada.
Our digital products unleash the latest AI-driven geo and behavioral targeting strategies empowering you to engage new retail or b2b customers, and recruit and retain talent for your team.
Our leading-edge digital marketing solutions deliver audio, video, and display messaging across a wide spectrum of platforms including podcasts, streaming audio, smart tv, social, and more.
| Product: | Description: |
|---|---|
| Display | Display ads go across all devices, appearing on websites or apps, using targeting strategies including Retargeting, Behavioral Targeting, Artificial Intelligence, Keyword Targeting and Custom Audience Matching and Lookalike Targeting of your database list. On-Site Visit Tracking to your business is also available. |
| Live Chat | Get more leads by engaging your prospects with a chat box on your website. |
| Online Audio | Audio ads served to targeted online listeners who are consuming audio content across all types of devices, using the targeting strategies of Behavioral Targeting, Artificial Intelligence and Custom Audience Matching and Lookalike Targeting of your database list. On-Site Visit Tracking to your business is also available. |
| Facebook & Instagram Targeting | Targeting people across all devices with display or video ad on Facebook and Instagram in their News Feed, on Facebook Audience Network, Messenger, Stories, Marketplace, Search, or Custom Audience Matching and Lookalike Targeting of your database list using any of the types of Facebook/Instagram ads. |
| Native | Native display and video ads go across all devices and match the look, feel and context of the website or app where they are seen, using targeting strategies of Retargeting, Behavioral Targeting, Artificial Intelligence, Keyword Targeting, and Custom Audience Matching and Lookalike Targeting of your database list. On-Site Visit Tracking to your business is also available. |
| Product: | Description: |
|---|---|
| Mobile Conquesting | Reaching people with display and video ads on their mobile devices using targeting strategies including Behavioral, Geo-Fencing, Geo-Retargeting, Geo-Retargeting Lookalike, and Weather Triggers. Or targeting people on your list of physical household addresses with Address Targeting and Address Retargeting. On-Site Visit Tracking to your business is also available. |
| Video Pre-Roll | Video Pre-Roll ads play before the content someone has clicked to watch and appear on thousands of websites or apps, across all devices, and are skippable or un-skippable depending on the publisher, using targeting strategies including Retargeting, Behavioral Targeting, Artificial Intelligence, Keyword Targeting and Custom Audience Matching and Lookalike Targeting of your database list. On-Site Visit Tracking to your business is also available. |
| OTT | Our Over-The-Top (OTT) video ads are embedded into programming content people stream on their internet Connected TVs using targeting strategies of Behavioral Targeting, Artificial Intelligence, Retargeting and Custom Audience Matching and Lookalike Targeting of your database list. On-Site Visit Tracking to your business is also available. |
| SEO & Rep. Management | Improving and promoting a website to increase the number of visitors the site receives from search engines. |
| Pay-Per-Click | Showing your text ads on the Google Search Engine Results Page when a user searches keywords related to your business, across all devices. |
| Product: | Description: |
|---|---|
| Geo-Framing | Going back in time to previous events where we have captured people’s mobile Device ID’s, mapping to their homes, and showing them display ads now. |
| Amazon Premium | Using Amazon targeting data or Custom Audience Matching and Lookalike Targeting of your database list to reach people with your display, video, or OTT ads on Amazon.com, Amazon owned properties and thousands of other websites and apps Amazon has partnered with, across all devices (display only on Amazon.com) |
| Social Mirror | Social Mirror ads look like your social media display, video, or stories posts but appear on other websites and apps and run across all devices or can be done as OTT on Connected TVs, using our targeting strategies of Retargeting, Behavioral Targeting, Artificial Intelligence, Keyword Targeting, and Custom Audience Matching and Lookalike Targeting of your database list. On-Site Visit Tracking to your business is also available. |
| LinkedIn Ads | Using the largest professional network to reach the people you want to target, in their News Feed and on the LinkedIn Audience Network, across all devices or using Custom Audience Matching and Lookalike Targeting from your database list. |
